SystemN
An app that notices the state you're in — before you do.
Request beta accessVienna · since 2026
Trust is measurable.
We make it usable.
An app, a leadership programme, and an AI companion — built for people who need to think clearly under pressure.
For organisations that don't use these words as marketing.
Three products. One stance.
SEC — Safety Emotional Certificate
A programme for leaders who don't just mediate conflict — they can hold it.
Request SEC pilotMAEVE Day-Companion
An AI companion for the minute when you don't yet know what you're feeling.
MAEVE supports reflection and orientation. No diagnosis, no medical device, no therapy replacement.
Join the waitlistApproach
How trust emerges
- 01Check-in
- 02Reflection
- 03Regulation
- 04Insight
- 05Trust
Perception becomes reflection. Reflection becomes orientation. Orientation becomes trust you can act on.
Audiences
Who we build for
In everyday life
For self-reflection, emotional orientation and better regulation under pressure.
In collaboration
For communication, conflict capability and psychological safety between colleagues.
In leadership & culture
For leadership development, culture work and resilient trust systems.
The next generation of digital products must become more human.
Emotional Trust builds systems that help people better understand themselves, others and complex situations.
Our goal is a world in which emotional safety, self-regulation and trust are not left to chance but can be shaped intentionally.
We build software that asks before it judges.
And stays quiet when a human would do.
About Emotional Trust
Founder-led. Built with intention.
Criss Graf
Founder · CEO / CTO
Has built software for 20 years, with nervous-system knowledge alongside for 5. Believes the two belong together.
Nora Muck-Hofbauer
Co-Founder · COO
Social pedagogue (University of Vienna). Has seen enough org charts to know where the real day happens — and where it gets overlooked.
Samira Zumstein
Co-Founder · CSO
Social work (HSLU Lucerne), 8+ years in schools and youth work. Translates between people who otherwise wouldn't be listening to each other.
Emotional Trust is a startup for emotional safety, human technology and trust-based systems.
We connect product development, AI, nervous-system knowledge, organisational development and leadership training into solutions that don't leave people alone in challenging situations.
Our work starts where conventional tools often stop: at inner clarity, relationship, trust and the ability to make better decisions under pressure.
- Based in
- Vienna, Austria
- Founded
- 2026
- Products
- SystemN · SEC · MAEVE
- Languages
- DE · EN
Our principles
What we commit to
01
People over systems.
Technology should support people, not replace them.
02
Reflection is not a therapy replacement.
Our products help with reflection, orientation and regulation — they do not replace medical or therapeutic care.
03
Safety over scale.
We build intentionally, responsibly and with respect for emotional complexity.
04
Trust is not a feature.
Trust is the foundation on which every Emotional Trust product is built.
Trust Center
Contact
Let's talk about trust.
We are building Emotional Trust for people and organisations that want to rethink technology, leadership and emotional safety together.
Pilot projects, programmes, partnerships, press — write us a short note, we reply within two working days.